Gyms & fitness
Lapsed members ranked by return likelihood. Tailored offers by reason-to-leave. Callback queue for high-value.
An AI worker that scores your dormant members, predicts who's most likely to return, and runs the reactivation sprint across email, SMS and call, so revenue you already earned doesn't walk out the door.
It finds the 20% of lapsed members driving 80% of your recoverable revenue, then goes and gets them. The model ranks every dormant contact by likelihood to return, picks the right channel for each (email, SMS, or a callback queue for your team), and runs the sequence, personalised to why they left and what brings them back.
At the end of each sprint you get a clean report: who came back, who's warming, who to drop. Every sprint gets smarter as the model learns which messages, timing and offers actually move people.
Same worker, different jobs.
Lapsed members ranked by return likelihood. Tailored offers by reason-to-leave. Callback queue for high-value.
Customers who haven't booked in 90+ days. Personalised offers by past visit pattern and spend.
Cancelled and paused members. Win-back sequences by cancellation reason and LTV.
Dormant patients past their typical re-booking window. Gentle nudge sequences + high-value callback list.
Full case studies on the proof page.
12,000 lapsed members ranked and sequenced. 8.4% returned in 30 days, £68k recovered revenue.
4,200 dormant diners across 6 venues. Personalised offers drove 320 bookings over 4 weeks.
1,800 patients past re-booking window. 14% re-engaged without phone-bank costs.
Alom invented the first version of the platform, designing the ML model that identifies which dormant members are most likely to return, maximising revenue recovery for each sprint. This approach is built on automation engineering and marketing strategy proven across large enterprise deployments.
As founder of Calon AI, he built the infrastructure that powers every sprint: fast deployment, reliable sequencing, and clear attribution, without complex tools or technical setup.
30-minute call. No slide deck. We'll tell you if ai reactivate members is the right fit for your business, or if something else is.